Samsung Series 7 UE55AU7100K 139.7 cm (55") 4K Ultra HD Smart TV Wi-Fi Grey

Shows your content's true colours
PurColour
In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.

Powerful picture processing, stunning 4K clarity
Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesnt stop there. The sound adjusts to perfectly suit what youre watching. A TV drama or the tennis, youll really feel part of the action.

Experience the beauty of 4K
4K UHD Resolution
See all the details youve been missing on a crisp, clear Ultra HD picture — 4 times the resolution of Full HD.

See the stunning detail in every scene
HDR powered by HDR10+
Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover whats lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Sound perfected for whatever youre watching
Adaptive Sound
Get the perfect audio experience for whatever youre watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to whats on screen, so youll hear every last detail.

The richer sounds of synergy between TV and soundbar
Samsung Q-Symphony Lite
Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Less bezel, more picture
3-sides Boundless Screen
Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.

Banish messy cables
Clean Cable Solution
Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.

Smooth motion for a clear picture
Motion Xcelerator
Stay one step ahead with clear picture and smooth performance. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Knows when you're ready to play
Auto Low Latency Mode (ALLM)
Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Free TV, no strings attached
Samsung TV Plus
Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy.

Just tap to mirror
Tap View
Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes^[1] Whatever youre watching on your phone, its never been easier to cast it to the big TV screen.

The smarter way to work from home
PC on TV
Ready to upgrade your home office set-up? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC^[2]. Do more, at once, all from the comfort of your home.